Inspired by the nostalgia and ease of summer.

We leaned into vintage references, simple backdrops, and a slightly retro styling approach to give the images that warm, familiar feeling without needing to take the concept too literally. The goal was to capture the spirit of the brand in a way that felt playful, timeless, and a little sun-soaked—even under studio lights.

Chicago does eventually get cold again.
We chose not to acknowledge that.